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Yesterday, Cupertino got the kind of fevered protection generally booked for the unveiling of Apple’s newest device. But this time, the product wasn’t a watch or a phone.
During the two-hour event at the Steve Jobs Theater on Apple’s campus, the company’s leaders detailed its prepares to take on Hollywood by creating its own TV shows and documentaries. They likewise revealed a news membership service and a credit card.
Yes, big-name celebrities like Steven Spielberg, Oprah Winfrey and Reese Witherspoon were on hand for the spectacle. However tech watchers were likewise paying close attention due to the fact that the announcements are part of a major shift for the Silicon Valley massive.
Here’s what you need to know:
Why is this such a huge offer?
Apple has invested a decade developing its dominant location in consumers’ pockets by getting them hooked on iPhones. But after years of record-breaking profits, phone sales are slowing and the company is dealing with extreme competitors from the likes of Amazon and Netflix.
So, rather of wagering on another gizmo, Apple made clear the other day that it’s “trying to make sure you never ever leave all those Apple gadgets you have actually gotten over the years,” as my associates Daisuke Wakabayashi and John Koblin reported.
That implies Apple is bulking up on material and services, and focusing less on hardware.
Not that there isn’t a lot of Apple hardware already out there: The business counts approximately 1.4 billion active devices as the best vehicles for its brand-new material.
What’s this about more subscription services?
First, there was Apple TV P lus, the video streaming service, which will have original programs and will consist of reveals from networks like HBO, Showtime and CBS. Beyond that, details were sporadic. No rate was provided.
There was more on Apple News Plus, which was described as the “Netflix of news,” however it likewise raised questions about Apple’s location in an info environment that’s been brutal to existing publishers.
A subscription will expense $9.99 per month. It will let customers check out 300 magazines as well as articles from newspapers consisting of The Los Angeles Times and The Wall Street Journal.
Executives with The Journal stated they’ll hire brand-new staff members to compose material that’s exclusive to the Apple app, which Bloomberg explained as a risky move that could “cannibalize existing readership.”
Neither The Times nor The Washington Post has actually signed on.
Apple likewise announced a video video game membership service, Apple Game, which is set to start this fall.
Here’s what else we’re following
(We typically link to websites that limit gain access to for nonsubscribers. We appreciate your reading Times stories, however we’d likewise encourage you to assistance regional news if you can.)
• At the heart of lots of Democrats’ “Medicare for all” propositions is the concept that the country need to sweep away the mess of a personal health insurance coverage system that we have. But that would also disrupt a large industry that employs at least half a million people. Its companies’ stocks are a staple of shared funds that make up many Americans’ retirement savings. [The New York Times]
• Michael Avenatti, the outspoken legal representative known for representing Stormy Daniels, burst into the news on Monday: He was jailed in New York for supposedly trying to extort Nike. And he was charged in a different bank and wire scams case in California. [The New York Times]
• The suburban neighborhood of Escondido was rattled when the police state someone began a fire at a mosque there and left a note referencing the New Zealand attacks. [NBC7]
• “It’s constantly ‘at least a couple months’ from FEMA.” Many Camp Fire victims are barely hanging on months after the blaze ravaged their neighborhood, and they feel forgotten. [BuzzFeed News]
• Twelve people, including 6 coaches, pleaded not guilty to charges related to the college admissions scandal. However the examination continues, leading to speculation more moms and dads or coaches might be charged. [The New York Times]
• An Escondido company is recalling avocado deliveries to 6 states “out of an abundance of caution.” Authorities said the fruit might have been polluted by listeria germs. [The New York Times]
More California stories
• Traci Des Jardins, the chef who assisted define fine dining in California, will end the more than two-decade run of her flagship restaurant, Jardinière, on April 27. She prepares to focus on Mexican food. [The New York Times]
• The Lakers absolutely aren’t in the playoffs. So what’s the team doing? LeBron James hasn’t played in video games this inconsequential given that his rookie season in Cleveland. However some young players are taking this as an opportunity to get in some reps and prove themselves. [The New York Times]
• Stanford’s ladies’s basketball team is headed to the Sweet 16 once again. It beat B.Y.U. last night in the Cardinal’s bid to make its eighth Last Four in 12 seasons. [The Mercury News]
A Theater Opportunity
• You can get 20 percent off the first week of San Francisco efficiencies of “The Jungle,” a play about migrants in Calais, using the code NYTEVENTS here. The play starts today, but on Friday, you’ll see the program with Michael Paulson, a Times theater press reporter, who will moderate a conversation.
And Finally …
What is the San Diego Zoo without its giant pandas? Californians are about to find out.
The bamboo-eating bears have been a consistent primary destination at the zoo for about a quarter of a century. However now, the last 2 pandas in its preservation program for the animals — a 27- year-old female, Bai Yun, and her kid, 6- year-old Xiao Liwu — are set to be “repatriated to their ancestral homeland,” China.
The zoo said that the move honors the terms of its loan arrangement with the Chinese federal government. On its website, visitors were encouraged to state their bye-byes in Panda Canyon up until April 27 and share their memories using the hashtag #pandas4ever.
California Today goes live at 6:30 a.m. Pacific time weekdays. Tell us what you desire to see: CAtoday@nytimes. com.
Jill Cowan grew up in Orange County, went to school at U.C. Berkeley and has reported all over the state, including the Bay Location, Bakersfield and Los Angeles — however she always desires to see more. Follow along here or on Twitter, @jillcowan.
California Today is modified by Julie Bloom, who grew up in Los Angeles and graduated from U.C. Berkeley.